Analytics-focused Digital Marketing Strategy

We help companies formulate and implement comprehensive digital marketing strategies. We mostly work with medium-sized companies ($5Mil+ annual revenue online) that are looking to improve their digital marketing initiatives. Our approach when working with a new client is the following:

Discovery

We learn about the market category by diligently understanding the business model of the client as well as of its main competitors. We strive to understand what our client’s marketing objectives are or may work with the client to formulate the objectives together.

Recommend

Cense Data will then evaluate the existing digital marketing efforts through a Digital Analytics study, as well as an assessment of individual marketing channels (Email, PPC, Social Media, mobile App). We prepare a report by summarizing the activities as well as highlighting the main strengths and weaknesses of the existing efforts, uncovering many opportunities.

Recommend

Cense Data will then evaluate the existing digital marketing efforts through a Digital Analytics study, as well as an assessment of individual marketing channels (Email, PPC, Social Media, mobile App). We prepare a report by summarizing the activities as well as highlighting the main strengths and weaknesses of the existing efforts, uncovering many opportunities.

Plan

We will then use this extensive analysis to formulate and present a 6-18 month roadmap of initiatives. We determine the key performance indicators in advance to make it easy to determine whether the strategic objectives have been met by the end.

Execute

We are heavily involved in the implementation of the strategy to ensure success.

Execute

We are heavily involved in the implementation of the strategy to ensure success.

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